Paid social for fashion brands

Meta ads for
fashion brands.

Strategy, performance creative and profitable scaling on Meta — for women's fashion, luxury, contemporary and DTC brands. Nothing else.

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$12.98M driven on Meta · 3.44× lifetime ROAS · 45,925 orders

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What we offer

Meta ads. That's it.

Meta advertising and the content creative that runs on it. Nothing else.

We do one thing, for one industry. If you're looking for an agency that does everything from SEO to email to TikTok, we're not for you.

If you want Facebook and Instagram to become your most profitable sales channel — with creative that looks like your brand and numbers you can trust — we're here for you.

Speak to us

Mastery demands focus.

What we do:

  • Meta ads — Facebook & Instagram
  • Content creative made for Meta

What we don't:

  • Google & YouTube ads
  • TikTok ads
  • Search engine optimisation (SEO)
  • Email & SMS marketing
  • Influencer management
  • Organic social media management
  • Website builds

We generate results.

↑ Best month: $1.06M revenue at 7.3× ROAS (Nov 2023)

Meta Ads Manager, lifetime: Sep 2023 – Oct 2026.

Case 01 — Our own fashion label

$3.78M into Meta. $12.98M back.

Niche: Women's occasion wear Meta advertising Performance creative Creative testing

What we did

  • Ran 200 campaigns across the whole funnel: broad and lookalike prospecting, dynamic product ads, retargeting and customer lists.
  • Made dynamic product ads the engine — our best campaigns returned up to 6.5× ROAS.
  • Tested creative continuously and moved budget into the winners with scaling campaigns.

Result

3.44×Lifetime ROAS
45,925Purchases
$283Average order
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Track record

The numbers so far.

$3.78MMeta ad spend managed
$12.98MRevenue from Meta ads
3.44×Lifetime purchase ROAS
45,925Orders driven

The receipts.

Straight from Ads Manager — 200 campaigns, unedited.

Meta Ads Manager campaign report: 200 campaigns, $3,775,914 spent, 45,925 purchases, 3.44 average purchase ROAS. Campaign names and status blurred.
Real screenshot, campaign names and status blurred. Tap to open full size.
2.95M outbound clicks3.48% link CTR$0.79 CPC307,104 adds to cart$282.55 average order

Lifetime results from Meta Ads Manager, Sep 2023 – Oct 2026, scaling our own women's fashion label.

What we do.

Meta advertising

Account structure, audiences and budgets built for how fashion actually sells: launches, drops, seasons and sale. Facebook and Instagram, Feed to Reels.

Performance creative

Editorial-grade ads that still stop the thumb. UGC, studio, statics and video — styled like a campaign, edited for the feed.

Testing & scale

A weekly testing rhythm on hooks, formats and offers. Winners get budget, losers get cut — profitable scaling, not just more spend.

The finer details

Account structure

Campaigns built around how fashion sells — new arrivals, bestsellers, drops and sale — not one messy catch-all.

Audiences

Broad where the algorithm wins, precise where it doesn't. Prospecting, retargeting and returning customers, each with a job.

Performance creative

Statics, video, carousels and catalogue ads — designed like campaign images, edited for the feed.

UGC & shoots

Creator content and studio shoots, briefed and produced by us, so you're never short of fresh looks to test.

Creative testing

Hooks, angles, formats and offers tested every week. Winners get budget; the rest get cut.

Profitable scaling

Budget increases backed by margin, not ROAS screenshots. We scale what's profitable, steadily.

Tracking & data

Pixel, Conversions API and Shopify checked first, so every decision is made on numbers you can trust.

Reporting

A weekly update and a monthly review: what we spent, what it made, and what we're doing next.

The show.

Every account runs like a collection: cast, fitted, rehearsed, shown — then straight into next season.

  1. 01

    Casting

    Audit of your account, margins, customer and catalogue. We decide who we're selling to, and with what.

  2. 02

    Fittings

    Creative briefs and production — the looks, the hooks and the formats your brand will run.

  3. 03

    Rehearsal

    Structured creative testing. Small budgets, clear rules, fast reads on what works.

  4. 04

    The show

    Winners go on the runway. We scale spend while holding the numbers that matter to you.

  5. 05

    Next season

    Weekly reporting, monthly reviews, and the next round of creative already in production.

Creative portfolio.

Example ad creatives for our clients.

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FAQs.

Who do you work with?

Founders and marketing teams at women's fashion, luxury, contemporary and DTC brands. Fashion only — it's the one category we know from the inside, as brand owners ourselves.

What makes Runway different from a general performance agency?

We treat ads like a collection, not a spreadsheet. Fashion has seasons, drops, sizing, returns and a brand image to protect; our creative and our media buying are built around that, so performance never comes at the cost of how your brand looks.

Do you produce the creative, or just run the ads?

Both. Performance creative is part of every engagement — strategy, briefs, production and editing — because on Meta the creative is the targeting.

How do you report on results?

Weekly updates and a monthly review, built around the numbers that run your business — revenue, contribution margin and new-customer cost — not just in-platform ROAS.

Fashion, luxury & DTC brands:

Ready for next season?

Apply for a consultation below to see if we're the right fit.

Apply for a consultation

Apply for a consultation.

Tell us about your brand. If we're a fit, we'll book a 30-minute call to look at your account together.

  • Free account review on the call
  • Reply within one working day
  • Fashion brands only

Prefer email? ali@runwayad.agency